1st Screen specialises in targeting and engaging consumers on mobile.


1st Screen specialises in targeting and engaging consumers on mobile. Our made for mobile tech platform enables brands to transparently reach and engage with their target audience.

1st Screen has been mobile-first since we launched in 2009. Throughout that time, we’ve stayed at the forefront of each technical innovation in mobile and will continue to keep ahead of the trends. Our experience over the last six years has enabled us to attract the best clients across New Zealand and Australia.

Our goal is to help clients reach and engage with current and future customers on mobile. Through our advanced data solutions and market leading creative, clients are safe in the knowledge that their ads will be seen by the right person alongside quality inventory from some of the most recognized and very best local and global premium publishers.


We work with some of the worlds most recognised brands for a reason. They trust us because we offer quality inventory (from fantastic global and local publishers) and market leading audience targeting capabilities, all of which are underpinned by highly engaging creative.

Our team are passionate and experienced, ensuring we tailor our solutions to meet advertisers’ specific requirements. We are not an ad network, we are a mobile solutions company designed to understand and meet client needs to ensure they pinpoint the right audience, with the right message, at the right time and in the right place.

Through a combination of our products and skills, we offer something different to our advertisers. With behavioural and audience targeting solutions across transparent supply of quality and premium inventory, we tailor bespoke solutions for each specific advertiser with creativity at the core.

Publishers Diagram


We only work with instantly recognizable global and local publishers and believe that not all content is the same. Quality editorial and content is what we value and monetize to leading advertiser brands, who recognize the need for their ads to appear alongside transparent and quality publisher environments.

Our technology is designed to empower publishers to get the most from their mobile inventory. We can work for you, alongside you or behind you to get the most from your mobile assets.

We understand that not all publishers are the same so we have a tailored approach to meet your exact needs.

Our technology and in-house capabilities mean we can offer direct sales, programmatic sales, data segmentation and management with a view to ensuring you are equipped to deal with all the major challenges in the ever evolving mobile ecosystem

1st Screen Creative


Ever since we ran the first HTML5 ad in both AU and NZ, we have strived to set ourselves apart from the pack. We believe creativity is the key to engaging the consumer, and strive to keep innovating on new and exciting formats.

We ensure our market leading creative is seen within quality environments and are designed to ensure brands truly engage the consumer.

Having launched gamified ad units, voice ads, in banner videos and now interactive video you can see why publishers and advertisers alike continue to trust us to build their rich media ads for them, and why publishers look to advise them on how to get the highest yield from their mobile assets.


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Sales Enquiries: sales@1stscreen.com

Programmatic / Publisher Operations Enquiries: pubops@1stscreen.com

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1st Screen Sydney:
Level 23, 100 William Street
Woolloomooloo NSW 2011

1st Screen Brisbane:
Level 6, 140 Creek St
Brisbane QLD 4000

1st Screen Melbourne:
Indep Studios - Level 1
40 Porter St Prahran VIC 3182

1st Screen New Zealand:
Level 4, 125 St Georges Bay Rd
Parnell Auckland 1052